Marketing Support for Local Primary School

Monkton's Marketing team worked with governors and staff at Westwood with Iford Primary School to support them in their marketing efforts.

Aims

The aim of this partnership initiative was to work together with local schools to identify areas where there could be genuine support and to respond to priorities rather than impose suggested partnership activities. 

Background

The opportunity was identified by Monkton's External Relations team and began in summer 2021. 

Resources

The partnership involves the Head of Marketing volunteering time to attend Westwood with Iford's marketing meetings and to supplement this with supporting documents and information gathering.

Impact

One meeting undertaken so far, together with ongoing communications. We anticipate that this may lead to a marketing hub where a community of schools can share expertise. The Head of Marketing also produced a review paper for the Westwood marketing team.

Frequency

This is an ongoing pilot project to be reviewed annually.